Socio-economic group of my music video

Girls who have an average family income and a lot of friendships.

Age
12-18

Gender
Mainly females, this is due to the fact that we are using females of a similar age in our video and the artist is a young female herself.

Ethnicity
Mainly caucasian as this is the ethnicity that is being represent in our music video.

Lifestyle 
Close with family and friends, will most probably have big ambitions for when their futures, they may have a part-time job and lastly will be very sociable and family orientated.

We have chosen this audience group due to the fact that all of the people involved in the song/video are teenage girls aged 17, therefore our choice of audience made perfect sense. We appealing to a mass audience as there are a lot of teenage girls and most are all interested in the same types of music, fashion etc. Some may see this as a niche audience, however, due to the amount of people included in this audience it is most definitely mass.