Types of music videos

• Montage
• Raunchy
• Narrative(story)
• Performance - band 'perform' the song
• No lip sync or lip sync
• Artist absent - the artist doesn't appear in the video
• Random/weird - the video has nothing to do with the songs theme
• Related to theme - the central idea of the song is represented - either literally or exaggerated
• Hybrid performance + narrative - this is perhaps the most common, there is a story going on, intercut with the band performing
• Intertextual - the video references a classic film/TV show
• One take - the video is done in one take
• Cartoon/animation - the band are replaced by digital or drawn representations
• Humour
• The extended video - the video goes way beyond the length of the song
• Low budget - the video has low production values, either deliberately or of necessity 
• High budget - the video is very expensive and has high production values

Narrative and performance generally go together in pop music videos.