The main convention I believe I have used in my music video is LIP SYNCING. After researching thoroughly, looking at Ellie Goulding and Taylor Swift's videos, I noticed that lip syncing is a major convention in most music videos, regardless of the genre and this is the main reason I decided to use this convention in my own music video. I really like this convention as I personally think that it creates a more personal feel towards the audience and it makes the song seem like its actually being performed right to you.
I also looked at the artist Ed Sheeran when planning and researching for my music video and I realised that in his music video for the song Small Bump, there is no use of lip syncing at all. Even though it is obvious that this video was successful, I still feel that the lip syncing convention is important when conveying a strong message to your audience, and this is the main reason I chose to include this convention in my music video.
However, there are some parts in my music video where lip syncing is not involved and there is just film, this was brought up in my audience feedback and one thing I was advised to do was to include a significant amount more of the lip syncing convention, as my audience felt there was too little and too much of just film.
Overall, I am happy with my use of the lip syncing convention in my music video and I think that it works well with the clips of film on their own. It suggests that the artist is telling her story to audience, and the fact that she is also involved in the film clips creates a 'real life' feel for the audience.
In what ways does your media product DEVELOP, forms and conventions of real media products?
During my planning and research stages, I noticed that artists similar to the style of mine had very simple locations. They seemed to be places that their target audience are familiar with, for example in Ellie Goulding's-Your Song video, the main locations are outside, in a field setting. I enjoyed this convention as I think it allows the artist to include their own personalities in the video, rather than pretending to be someone they're not. However, I chose to develop this convention by mixing up the main location, I decided to begin the video with the artist sitting at a piano in a large empty hall, which is very similar to a video I researched by Emeli Sande and Labrinth-Beneath Your Beautiful, and as the song progressed I involved some shots of the artist in an outside setting(alike Ellie Goulding's video). I really wanted to keep the personal, 'real life' idea throughout the whole of my music video, so it became crucial for me to maintain a simplistic yet creative feel in every shot. As my music video has a very strong narrative, I had to keep this type of feeling for my audience to ensure that they can relate to what the main message of my video is. Even though I had started my video off in a slightly unconventional way, I did notice that in a lot of other music videos, the use of the piano is a big convention. However, due to my location being in my school hall it was extremely difficult to create the same dark and interesting feel, I closed all of the curtains and cleared the chairs as best as I could to try to get he best shot possible for my music video. If I was to do this task again, it would be essential to try to create these location shots outside of school, this would give me more room to explore and develop better ideas that were not possible on school premises. It would also give my video an overall more professional look and not be so obvious the my audience that it is a school project.
In what ways does your media product CHALLENGE, forms and conventions of real media products?
In my music video, there is a significant section with I have created to give across a home video effect, this is where I believe I have completely challenged all conventions of most music videos. The reason behind this idea was to give the audience an insight into the artists younger years, and mainly to emphasise the closeness of the two sisters. After researching a large number of different music videos from all types of genres, I came to the conclusion that this convention is extremely unique. Most videos I looked at used a certain part of their videos to attract the audience the most, it normally involves eye catching props and big dance numbers, so it is obvious that a home video was an unusual choice for my music video. However, I was really pleased with the outcome of my home video piece and I think it helped me to stick to my personal theme. Due to the song being unconventional, I had to follow with the theme and take a risk involving my home video effect. There were not any videos completely similar to mine, but I did come across Justin Bieber's-Beauty and a Beat video which involves the artist filming the video himself, by holding the camera in front of him. This is a big contrast to his other videos, as it definitely feels more personal for the audience. However, it involves all of the normal conventions for his videos, e.g. partying, busy, lots of people and fun.
CODES AND CONVENTIONS
Codes and Conventions are used together in any study of genre.
-Technical Codes are all the ways in which equipment is used to tell the story in a media text?
-Symbolic Codes are the signs contained in the narrative that we encode as being significant and having meaning
CHALLENGED THE CONVENTION OF DANCE
I was slightly worried that the dance section of my music video would be confusing for my audience, but after researching I found that a lot of music videos do use a similar convention. The dance itself shows the relationship between the two sisters and enhances emotion through each step. Here is a shot of the dance scene alongside some examples of other artists that have used this convention.
BLACK AND WHITE EFFECT
I decided to include a black and white effect for when the artist is playing the piano. I was aware that this is a popular convention which gives a more classic feel to a music video. I think it gives my video a professional edge and involves more interest for the audience, they are able to concentrate on exactly whats going on and really feel what the artist is feeling.
USE OF THE PIANO PROPI think it is vital for this genre of music that an instrument is used in the video. It makes sense because the song has a clear backing sound of a piano. It is more conventional in minor key songs, as it provides a 'real' introduction and makes the whole video feel more realistic.
USED AN OUTDOOR LOCATION
When researching other music videos of the same genre it became clear to me that using a field or an outdoor location was extremely conventional and therefore made me want to include it in my own music video. I think it emphasises the simplicity of both the artist themselves and this particular genre of music.
.
No comments:
Post a Comment