My Music Video - Ideology

1. How are males and females represented?                                                                                     There are only female characters in my music video. The main character is presented as vulnerable, she is emotional and shares her feelings with the audience. This technique helped to emphasise the sad, deep tone of the song and video itself. The use of the piano as the only form of background music gives the video the exact kind of sound I wanted. I analysed Ellie Goulding's music video 'The Writer' and after seeing how she is presented in her video I wanted to make sure that Emily(main character) gave a similar feel as Ellie does to our audience. 
2. Do they display a narrow range of lifestyles and behaviours and marginalise others?                                                                                             My music video displays a normal type of lifestyle. The mise en scene suggests this, she is wearing normal clothes and the video is shot in casual settings, for example the field. The artist appears to live a normal life, nothing is too 'crazy' or unrealistic. Her behaviours are typical of a young girl who has lost a family member, she is upset and scared. The flashbacks of happy times help in marginalising the video from others. It goes back in time to when she had her sister there with her and then cuts back throughout the video to now. Unlike other 'sad' music videos, this one doesn't involve a male character, this video isn't a girl showing her heartbreak about a boyfriend, it is a girl who has lost her sister through tragedy.
3. Do they make value judgements about what is normal and what is deviant?                                                                                                             This video could be seen as making value judgements. The girl is upset after losing someone, however, it is obvious that other people may deal with something like this differently. This is the only part of the video that I feel may come across as a judgement about what is normal, however, it is a norm for people to be upset after losing someone close to them.