One of the first things we notice is the white writing written over the red background. It is essential to use bold colours and colours that work together so that the audience are drawn into the advertisement and therefore are more likely to buy the digipak, which is what a magazine advertisement is made for. The image of Rihanna is conventional as it is similar to that of her on the digipak itself, I also like that the image of the digipak is placed over the image on the advertisement. Finally, where it says 'new album LOUD' I think the use of smaller and lowercase font stating the 'new album' and then the larger, capitalised font used for the actual name of the album is a really good technique as the album name seems to stand out more and becomes instantly more eye-catching.
Features of a magazine advertisement:
- Conventional colourscheme to match that of the actual digipak
- Large and bol font so the audience are drawn in
- Image of the artist
- Image of the digipak
- Date of release
- Name of the artist
- Name of the song
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